Surprising Benefits of Your Own Video Series
You might have toyed with the idea of producing your own video series once or twice and then pushed it aside with thoughts of too much work and no guaranteed return. But producing a video series is a powerfully effective way of communicating who you are on a consistent level. The fact that it is […]
Get Interactive!
Up to now, the only handicap with video communication was that it was only one way. But what if your videos could encourage a two-way conversation with each individual viewer, while the viewer is watching your video and that you also get to see the results of their side of the conversation. WHAT?! I’m not […]
Do you need a smartphone gimbal?
The newest models of smartphones, both iPhone and Android, now have their own internal stabilization. Because of that, I hear clients telling me that they don’t think they need a gimbal and wonder why I recommend that they use one for their self-made social media videos. I’ve used my smartphone gimbal for nearly 4 years […]
Incorporate Video Into Your Social Media Strategy
Are you uncertain about whether you should incorporate video into your social media strategy? Here’s a couple of statistic to help you make a decision in that direction: Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. And, social media videos are shared […]
Confession Time
There was this one project, quite a while ago, that I messed up quite badly, with my camera. It was my second time ever shooting in front of a green screen and this project was for a very important client. But the shoot was in a proper studio with proper lighting already setup for me […]
YouTube lets you advertise in the most unheard of way
What if I told you that it is perfectly ethical for you to stand right in front of your competitor’s office or shop and pitch yourself directly to their customers and prospects before they enter through your competitor’s doors?
Does Your Brand Have A Social Conscience?
We are all so eager to share the business side of our brands that we sometimes forget to show the human side, or more importantly, the humane side of our brands. Having your brand connect with your community brings a strong bond between you and your public. It breeds a level of loyalty you can’t […]
WHAT?! That’s not a human voice over?
Wouldn’t it be nice to hire a professional voice artist for your video… adding that extra polish and pizzazz to your brand? Hiring a voice artist for your video involves the time and cost of looking for and auditioning the talent. Then it includes the artist’s fees and studio fees to record the script. Sometimes […]
The Corona Virus Has Changed Video Marketing! Is it Forever?
Can you believe it? Demand for online video is on the rise again. Even more so with our current global situation where we are isolating and staying home. And, get this, it is not just entertainment video that people are demanding more of. In a recent survey, it was found that 54% of consumers want […]
Keep up the good fight!
We are all HEROES! Now, go online and GET NOTICED! Thank you for doing such a great job isolating yourselves and keeping a social distance. We will win over this virus! Remember to wipe down your products when you purchase them, if you can. This virus lives on surfaces for hours, some say, ‘days’. […]
