YouTube lets you advertise in the most unheard of way
What if I told you that it is perfectly ethical for you to stand right in front of your competitor’s office or shop and pitch yourself directly to their customers and prospects before they enter through your competitor’s doors?
Does Your Brand Have A Social Conscience?
We are all so eager to share the business side of our brands that we sometimes forget to show the human side, or more importantly, the humane side of our brands. Having your brand connect with your community brings a strong bond between you and your public. It breeds a level of loyalty you can’t […]
WHAT?! That’s not a human voice over?
Wouldn’t it be nice to hire a professional voice artist for your video… adding that extra polish and pizzazz to your brand? Hiring a voice artist for your video involves the time and cost of looking for and auditioning the talent. Then it includes the artist’s fees and studio fees to record the script. Sometimes […]
The Corona Virus Has Changed Video Marketing! Is it Forever?
Can you believe it? Demand for online video is on the rise again. Even more so with our current global situation where we are isolating and staying home. And, get this, it is not just entertainment video that people are demanding more of. In a recent survey, it was found that 54% of consumers want […]
Keep up the good fight!
We are all HEROES! Now, go online and GET NOTICED! Thank you for doing such a great job isolating yourselves and keeping a social distance. We will win over this virus! Remember to wipe down your products when you purchase them, if you can. This virus lives on surfaces for hours, some say, ‘days’. […]
What is an interactive video?
This is the first question people ask me, when I mention the words “Interactive Video.” It’s simple, really. It’s a video that allows the viewer to interact with its content. For example; the video can ask the viewer a question and also display choices for the answer. The viewer clicks his or her mouse on […]
Training Videos that Fill Your Bank Accounts
Most of the time, business owners think of training as an added expense, not as part of their profit growth. And so, many businesses think of ways to cut or trim that cost down at the risk of it no longer working. Video, however, keeps those costs consistently low while maintaining a measurable quality in […]
Using YouTube Influencers for Your Marketing
Are you familiar with what a brand Influencer is? Well, before Instagram came along with its members showing off favourite products in their personal photos, YouTube was the first social media platform where brands could connect with influential people who had strong YouTube audiences following and could convince them into purchasing certain products or generating […]
You’re Losing Money!
You’re losing money by not taking your ABOUT PAGE seriously! I read an article, recently, that talked about how to turn our website bio into a selling tool. It was such a powerful learning lesson that I just have to share it with you. For those who type out a bio on their ABOUT PAGE, […]
How to Smile Perfectly for the Camera
First, let’s stop saying, “Cheese.” It was fun. It’s gotta go.
