Most of the time, business owners think of training as an added expense, not as part of their profit growth. And so, many businesses think of ways to cut or trim that cost down at the risk of it no longer working. Video, however, keeps those costs consistently low while maintaining a measurable quality in training success for their staff.

How do I know this? Before I was your videographer, I was an adult instructor and instructional designer for high tech companies. I’ve been neck deep in this side of business for years and I’ve seen what works and what doesn’t work. I want to share that with you.

Training videos keep training costs down:

85% of every dollar spent on classroom or personal training is spent on the delivery of it.  When you invest in classroom training, you spend more on instructor time and travel costs than on the actual training content. With video, you simply pay a one time production cost for delivery and content that can be used over and over again. You don’t even pay for more classroom real estate. Your staff can watch training and development videos from the comfort of their own desks.

When Microsoft decided to use video instead of classroom training, their costs reduced from $320 per person to just $17 per person. That’s a huge savings!

Training videos are consistent and engaging:

One of the best ways to ensure that everyone gets the same training experience is to create a video that covers all of the appropriate training and development topics that you want to go over. This guarantees a faster drive to productive new employees.

Did you know that when companies have a strong start-up training system, employees have a much higher job satisfaction rating and a retention rate of more than 85%? That means more money in your pocket!

Your training videos can be interactive:

Interactive videos are on the rise, with 28% of marketers planning on using them in 2020. It’s the perfect type of video for employee training and development because it can be tailored to whoever is watching through it’s interactivity. Even more savings on production… more money in your pocket!

Take a look at this Deloitte video for some inspiration.

My final thoughts are this: If you get down to the brass tax, and you want save on training cost by ensuring that the training be consistent  and successful, you need to make it interesting, and videos are capable of being more interesting than any other tool for learning; not to mention, their one time cost begins to save you money immediately!

One tip: Keep your training videos short and modular, even when designing interactive training videos. This makes it much easier to update, as policies can change within a business and new updates occur in any training program.

You are always more than welcome to call me for a few video training ideas for yourself: no pressure, no cost. My phoneline is open to you.

Cheers,
Danielle
604-786-3066