Surprising Benefits of Your Own Video Series
You might have toyed with the idea of producing your own video series once or twice and then pushed it aside with thoughts of too much work and no guaranteed return. But producing a video series is a powerfully effective way of communicating who you are on a consistent level. The fact that it is […]
What is going on with TikTok?
TikTok is the most popular social network currently on the web. Nearly 9 million Canadians use TikTok, a number that has quadrupled in the past couple of years, and about 150 million Americans login to this controversial social site, as well. This has security experts worried because of how the users’ data might be accessed […]
Get Interactive!
Up to now, the only handicap with video communication was that it was only one way. But what if your videos could encourage a two-way conversation with each individual viewer, while the viewer is watching your video and that you also get to see the results of their side of the conversation. WHAT?! I’m not […]
Do you need a smartphone gimbal?
The newest models of smartphones, both iPhone and Android, now have their own internal stabilization. Because of that, I hear clients telling me that they don’t think they need a gimbal and wonder why I recommend that they use one for their self-made social media videos. I’ve used my smartphone gimbal for nearly 4 years […]
Incorporate Video Into Your Social Media Strategy
Are you uncertain about whether you should incorporate video into your social media strategy? Here’s a couple of statistic to help you make a decision in that direction: Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. And, social media videos are shared […]
9 Insightful Facts To Inspire Your Next Video Strategy
As online video marketing strategies have changed over the last couple of years, I though I would share some insightful facts that may inspire your next video strategy. Have the predictions that video would take over online marketing panned out? Is video the powerhouse that foreseers thought it would be? To answer those questions, I’ve […]
3 Video Marketing Campaigns You Will Actually Enjoy Watching
Let’s have a little fun and get inspired by some video marketing campaigns already out there and working well. Hopefully, these videos can inspire you to do something just as fun for your viewers to want to watch and share. Nike – Better For It: This is a great video that gets into the minds […]
3 Biggest Blunders with Video Marketing – And How to Avoid Them
Whether you’ve been using video for years or you are just getting started with video marketing, you are bound to experience some mistakes as you move forward with your video campaigns. In this article, I’m going to share with you some of the most common video marketing blunders. I’m also going to help you avoid […]
Taste that Pumpkin
It’s October – that festive time of month where we have a specific food that we focus on in very creative ways. I love this time of year. It’s full of celebrations. It’s the most creative time of year and… we get to play with our food. What’s not to love about that? It’s also […]
Bragging Rights
IMAGINE what you can say! I always like to tell my clients to imagine what they can say when we work on new project together. No, I can eve say, “Imagine HOW you can say it.” Video technology is expanding at an exponential rate. I swear it’s because of its super-sized popularity on the web. […]
