Let’s have a little fun and get inspired by some video marketing campaigns already out there and working well. Hopefully, these videos can inspire you to do something just as fun for your viewers to want to watch and share.

Nike – Better For It:

This is a great video that gets into the minds of Nike’s female customers. Take a look at it and imagine producing a similar video for your business with your own clients/customers minds in mind. What are in the thoughts of your clients when you first connect with them? How do they feel after you have gone the full journey with them, whatever that journey may be?

Canadian Tire – Wheels:

Here is another inspiring video marketing campaign that focuses, this time, on one unique customer need. The advantage to this approach is that it shows the human/humane side of Canadian Tire. It shows Canadian Tire wanting to change lives for the better… through their products, of course. How would your business’s video look if you told the story of one specific and unique client’s need and how you provided the solution… and how it affected that client (don’t forget that part)?

Estella – Those Little Things:

This video is structured as a short film. It has a great story while displaying the product it’s promoting randomly throughout the video at very strategic times. You will notice that the product (Estella Beer) is displayed always at times in the story when everyone is having a good time. It’s a subliminal message, implying that Estella is always responsible for positive experiences and joy.

I’m not suggesting that you go out and spend a lot of money on a video production that produces a proper short film. But what I am saying is that your promotional videos can be creative, beyond simply selling your service or product. Throw some fun in the mix. Let your viewers feel good when they watch your marketing videos.

My closing thoughts on successful video marketing campaigns: