Using YouTube Influencers for Your Marketing

Are you familiar with what a brand Influencer is?  Well, before Instagram came along with its members showing off favourite products in their personal photos, YouTube was the first social media platform where brands could connect with influential people who had strong YouTube audiences following and could convince them into purchasing certain products or generating […]

Do you feel like you are Captain Blah in front of the camera?

If you are feeling as though you are ordinary or boring in front of the camera as you record your videos, I have a few tips that can help you get out of that rut and get into making some cool videos. Read on and learn how to record better videos. Prepare yourself a few […]

You’re Losing Money!

You’re losing money by not taking your ABOUT PAGE seriously! I read an article, recently, that talked about how to turn our website bio into a selling tool. It was such a powerful learning lesson that I just have to share it with you. For those who type out a bio on their ABOUT PAGE, […]

Cut to the Chase!

Well, we are halfway through 2019 and, just as I’ve all predicted, the internet is inundated with videos; expert videos, marketing videos, info videos, live videos, lunch videos… and now… super short videos! So, have you checked the analytics for your own videos? Are your videos getting watched? It’s likely that you aren’t getting the […]

Feel The Rhythm

There is a video editing secret that few videographers know? It’s this: A great video isn’t just about a great story. Each video has a rhythm or a pace to it. Finding the rhythm determines whether that video gets watched or not. When I edit videos or films, I click into this pace, this rhythm, […]

How to Close More Business with Video

In every industry there is a lot of competition; others in the same business who are doing exactly what you do, and… doing it well. So, how do you stand out? How do you convince a prospect to hire you over any other competent business in the same trade? I’ve often heard that people don’t […]

Recording high quality footage with your smartphone

It’s crazy how advanced phone cameras have gotten over last few years. Eight years ago, they were mere curiosities; today they can record 4K UHD video.  But, making great video from your smartphone is not just about the technical abilities of its camera. It’s also about your proficiency in using it. Take your time getting […]

The real truth behind how to generate revenue through your vlog

I watch a lot of vloggers on YouTube. Among all of them are two vloggers that have really caught my attention: Peter McKinnon and Ryan Connolly (Film Riot). McKinnon is a Toronto based photographer and videographer whose vlog topic is solely about operating the camera and showing off new camera gear. Connolly, an American filmmaker, […]

Video is today’s most effective marketing tool

Let’s play a quick game of “Would You Rather?” Would you rather read a book, or Heli-ski? Would you rather holiday somewhere hot with summer beaches, or have a winter holiday atop beautiful alpine mountains? Would you rather scroll through long descriptive text about how fast you can ski down those mountains, or would you rather […]