Do you need a smartphone gimbal?

The newest models of smartphones, both iPhone and Android, now have their own internal stabilization.  Because of that, I hear clients telling me that they don’t think they need a gimbal and wonder why I recommend that they use one for their self-made social media videos.  I’ve used my smartphone gimbal for nearly 4 years […]

Incorporate Video Into Your Social Media Strategy

Are you uncertain about whether you should incorporate video into your social media strategy? Here’s a couple of statistic to help you make a decision in that direction: Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text.  And, social media videos are shared […]

9 Insightful Facts To Inspire Your Next Video Strategy

As online video marketing strategies have changed over the last couple of years, I though I would share some insightful facts that may inspire your next video strategy. Have the predictions that video would take over online marketing panned out? Is video the powerhouse that foreseers thought it would be? To answer those questions, I’ve […]