Using YouTube Influencers for Your Marketing
Are you familiar with what a brand Influencer is? Well, before Instagram came along with its members showing off favourite products in their personal photos, YouTube was the first social media platform where brands could connect with influential people who had strong YouTube audiences following and could convince them into purchasing certain products or generating […]
Video is today’s most effective marketing tool
Let’s play a quick game of “Would You Rather?” Would you rather read a book, or Heli-ski? Would you rather holiday somewhere hot with summer beaches, or have a winter holiday atop beautiful alpine mountains? Would you rather scroll through long descriptive text about how fast you can ski down those mountains, or would you rather […]
Audio: A Powerful Marketing Tool
When I produce videos for clients they rarely ask me questions about the audio for the video. Typically, everyone focuses on how the video will look; yet ironically, for engaging memory to potential customers, audio is more important than video images. I’m not talking about just what the message says, but also how that message […]
