“Hi everyone, I’m (so and so) and welcome to my podcast. This week’s guest is…”
Does that sound familiar? If yes, then you are among the 1/3 of North Americans who enjoy listening to podcasts – while jogging, walking the dog, driving, etc. And that number is growing. If there’s something you’d like to know, odds are there’s a podcast about it.
So? What’s this got to do with you, right? Well, if you are a business owner who is teetering on the edge of creating a podcast for your brand, here are some stats that should push you right over.
- 70% of North Americans know all about podcasts.
- 1/3 of North Americans listen to podcasts at least once a month. 22% of North Americans, older than 12, listen to podcasts once a week. Podcasters are moving into the mainstream, according to podcast statistics.
- There were 750,000 active podcasts in 2019.
- On average, 45% of podcast listeners have an annual household income of more than $250,000.
- 2 million podcasts are registered by Google: a great SEO practice. Experts say that number would grow faster if more Podcasters understood how to make their message brief and engaging.
- 54% of podcast consumers say they think about buying advertised products.
- Businesses spent $497 million on podcast advertising in 2018. That number grows every year.
- Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
How People Listen to Podcasts
- The average podcast listener subscribes to 7 different shows weekly
- 58% of podcaster listeners listen to between 76% and 100% of the whole podcast, downloaded onto their device.
- 52% of podcast subscribers listen to entire episodes
- Around 26% of podcast listeners increase the speed of podcasts while listening
- Podcast listeners spend and average of 6.5 hours listening to podcasts every week.
- More than half of all podcast listeners pay attention to the ads
- 50 billion episodes have been streamed or downloaded from iTunes alone: not counting other podcast broadcasting sites
Podcasts can be a lot of fun to do. You can be a solo artist in your podcast, with your own stories and tips. You can bring guests in to share ideas and experiences. You can create a panel of experts that gets together and “chews the fat” once a week. Your podcast can be internal for your staff or wide open to anyone who wants to listen. There’s no end to where you can take your podcast.
I’ve had a lot of experience, over the past years, working with clients and their podcasts. If you are looking into creating your own podcast in the New Year, I have some free tips to share with you which only require a phone call. Then I also have some very reasonable package deals for either doing the full editing of your podcast or simply creating that catchy top and tail that your podcast needs.
